Be Local. Be Seen.

Your business,
where locals
already look.

Affordable digital advertising across Hawke's Bay. Screens in busy cafes and counters, catching shoppers the moment they pause to pay, order, and wait.

↗︎
What is Zalp

Big-brand reach. Local-business prices.

Large-format digital advertising has been out of reach for most local businesses. We're changing that.

Zalp is a digital ad network based in Hawke's Bay. We put screens in busy cafes, counters, and venues, then sell affordable spots to businesses like yours.

Your ad runs on every screen in the network. So you show up wherever locals stop to pay, order, or wait, and everywhere we grow next.

The pause moment

We catch them
when their phone
goes down.

At the counter. Waiting for a flat white. That tap-to-pay moment when they're actually looking up. That's your window. That's where Zalp screens live.

At the till

Eye-level screens right where people pay. Attention is already there; we just give it something worth seeing.

In the queue

People waiting are people watching. Your ad shows up during the most attentive 30 seconds of their day.

Between scrolls

Not another feed to swipe past. Not another inbox to clear. Just your brand, right there, in real life.

Why digital signage works

The numbers back it up.

Digital signage outperforms print, online, and static signs on every measure that matters: recall, visibility, and action.

83%
Recall rate
vs ~40% for print
400%
More views
than static signs
71%
Stands out
more than online ads
76%
Take action
after seeing an ad

Sources: Out of Home Advertising Association, Arbitron, digital signage industry research 2025.

How it works

Three steps.

STEP 01

We place the screens

Screens live in high-traffic venues — cafes, counters, busy local spots. Hosting one costs the venue nothing; you get all the foot traffic that walks past it.

STEP 02

Your ad rotates

Your ad joins a rotating loop on every screen. Proper airtime, not a flash, long enough to actually register with the people looking.

STEP 03

You get noticed

Locals see you where they already are. No feeds to scroll. No ads to skip. Just real people pausing in real places.

The network advantage

One ad. Every screen.
No competitors.

↗︎

Your ad grows with us

When we add a new location, your ad goes on it automatically. No extra cost, no extra contract. The bigger the network, the bigger your reach.

✕︎

Category exclusivity

One plumber. One cafe. One salon. If you're on the network, your direct competitor isn't. Simple.

Screens in action

Live across Hawke's Bay.

Right now, Zalp screens are running in local cafes across Hastings and Napier. Here's what your ad looks like out in the wild.

Cafe Inside Bay Plaza, Hastings
Counter-level display catching customers at payment.
Bits N' Bo-Bear, Napier
Front-of-house screen in a busy customer queue area.
Live network

Where we are.
Where we're going.

Three screens live right now across Hawke's Bay, with more venues lined up. When your ad is on the network, it's on every pin, today's and tomorrow's.

Live now · 3
Coming soon · 2
Interactive map coming soon. See live and upcoming venues below.

Live locations

  • Cafe inside Bay Plaza Hastings
  • Mr Baker Cafe & Bakery Hastings
  • Bits N' Bo-Bear Napier

Coming soon

  • Venue TBC Taradale
  • Venue TBC Hastings
Build-phase pricing

Founding rate. Locked in.

We're growing the network now, so you're getting in at the best price. Your rate stays put, even as the network expands.

Limited
Network Advertising
$50 /week · billed $200/month (NZD, excl. GST)

3-month minimum term. One flat rate. Every screen, now and in future.

  • Runs on every screen in the network
  • Future screens included, no extra cost
  • Category exclusivity
  • One ad swap during your term
  • Full tech and screen management
  • Founding rate locked for the long haul

Need an ad designed? $80 static or $120 video. Or send your own artwork.

Questions

Good ones, answered.

What do I need to supply?+

Just your artwork if you have it. If not, we'll design your ad: $80 for static, $120 for video. Send us your logo, a rough idea, and we'll take it from there.

How fast can I go live?+

Usually within a few days of signing up. If we're designing your ad, add a few days for that. We'll give you a firm timeline once we chat.

Can I change my ad mid-term?+

Yep. You get one ad swap during your 3-month term, no charge. Want to run a seasonal promo? Easy.

What happens when you add new screens?+

Your ad goes on them automatically, at no extra charge. As the network grows, so does your reach. That's the whole point.

What's category exclusivity?+

One business per category on the network at a time. If you're the butcher on board, we won't run another butcher. Your competition stays off our screens while you're on them.

Do you work outside Hawke's Bay?+

Right now we're building the network here in Hawke's Bay. If you're outside the region and keen, drop us an email. We're keeping a waitlist for when we expand.

What's the minimum term?+

3 months. After that you can roll over, extend, or stop: no long contracts, no cancellation hoops.

How do I know it's working?+

Digital signage has the highest recall rate of any ad medium (83% vs ~40% for print). We'll also let you know where your ad is running and when new screens come online. For direct response, a QR code or "mention Zalp" offer is the simplest way to track.

Can I see it in action first?+

Absolutely. Pop into one of our venues and watch the loop run, or give us a call and we'll walk you through everything.

Ready to be seen?

Flick us an email or give us a call. We'll get your ad on screens fast and keep it running in front of the people who matter.